How can I increase my job post exposure?

There are many ways that a job post can reach a candidate in Kalibrr. We recommend jobs to candidates via email, in-app, and through product partners like Google and Facebook.

As a recruiter like you, the best way to take control of your job post exposure is by optimizing your job post through 3 ways: (1) adding better search keywords, (2) including relevant job information, and (3) making search results stand out.

‍

‍1. Add better search keywords.

‍

‍

‍First, define your target. What level of jobseeker are you looking for? Is it a junior, mid-level, or senior candidate? Next, put yourself in their shoes. For example, if you’re a junior developer, what kind of keywords would matter to you? You would probably start by typing in Junior Software Engineer, and go from there and chances are, you would search for specific keywords like, React, JavaScript, or Flask. It depends on the type of developer job you’re looking for.

So, if you’re the recruiter, try combining both the general keyword like “Junior Software Engineer” and more specific keywords to the job title and description to attract more candidates.
‍

‍2. Include relevant job information.‍

‍

‍

The Job Post Creator has an “Improve Your Job Post” section where you can add relevant job information. Based on our data, you can gain over 3-times more candidates by completing this section.

For example, you can include salary information. Filling this up will show transparency and will save time for both you and the candidate. It will also be displayed on the job post card which will make your post stand out from the rest.

Other information you can add is the perks and benefits that your company offers. For example, if your company provides the option to work from home, you can fill this out so it will be emphasized on the job post card just like the salary. Jobs that offer work from home options are easily filtered on the homepage. There are also other perks like Housing, Sick Leave, Company Car, Performance Bonus that you can adapt based on your offerings.

The “Improve Your Job Post” section also gives you a chance to let your employer brand shine by adding a company video.

Those are just some improvements that will make the job more relevant.

‍

3. Make your search results stand out.‍

Your job post will appear with other similar postings in Kalibrr. To attract the most candidates, you want to do 4 things:

1) Make sure your logo is high quality.
2) Make your job title and description clear and concise.
3) Add salary information and,
4) Add whether the job is remote or not.

‍

‍

Your job posts are also syndicated in different platforms like Facebook, Google, and LinkedIn, so optimizing these info are important to attract the most candidates.

‍

And that’s it. By following these three simple tips, you can get even more candidates before you know it!